TPAB goes Platinum
Nearly a year after its release, Kendrick Lamar's 11-time Grammy nominated album To Pimp a Butterfly has gone Platinum. Many fans believe the album deserved this accolade months ago, but with the Feb. 1st announcement of updated Gold and Platinum Program criteria, Lamar and 16 other artists received new commendation for their achievements.
The Recording Industry Association of America (RIAA), the trade organization that "supports and promotes the creative and financial vitality of the major music companies" has renovated its rating methodology for categorizing albums as Gold or Platinum.
In the shifting climate of the music industry, album popularity can no longer be quantified solely by albums or tracks sold, but also by audio and video streams over services such as Apple Music, Spotify, Tidal and YouTube. This development has been a long time coming - the RIAA first recognized on-demand streams in its Digital Single Award in 2013. Now, 500,000 (Gold), 1,000,000 (Platinum) or 2,000,000 plus (multi-Platinum) sales and streams will qualify for single and album certifications.
Modernization worked in the favor of 17 lucky artists - even one who isn't alive to receive his newly 32X Platinum record, Thriller. Michael Jackson's legacy remains unmatched, and he still holds the Grammy nomination record at 12 nominations. That's only one more than his now Platinum colleague Lamar.
Other recipients include Big Sean's Dark Sky Paradise *(Platinum), Shawn Mendes' *Handwritten (Platinum), The Weeknd's Beauty Behind the Madness (2X Multi-Platinum), Coldplay' Ghost Stories (Platinum), Fifth Harmony' Reflection (Gold), Halsey's Badlands (Gold) and Hozier's Hozier (Platinum).