ASCAP Urban On The Come Up Showcase

ASCAP Urban On The Come Up Showcase

It’s great to see up and coming talent live, not for the sake of claiming I discovered them first, but to see the future of music.

ASCAP Urban On The Come Up Showcase

It’s great to see up and coming talent live, not for the sake of claiming I discovered them first, but to see the future of music.

It’s always nice to get away from the mainstream scene and check out some up and coming talent. I had that pleasure last Tuesday night, August 14th, when I attended the ASCAP Urban On The Come Up Showcase at Sounds of Brazil in NYC. Popularly known as SOBs, this venue has been a launch pad for many of the most popular artists today. If you can move a New York City crowd, you really can achieve anything you want in life. ASCAP -- or the American Society of Composers, Authors, and Publishers -- has also been instrumental in identifying the next big talent in music, so the organization and venue combined could have changed one of these artists’ lives.

Five artists were featured on this evening, each with individual styles that separated them from the rest, but also contributed to a diverse range of talent throughout the show. Juanialys kicked it off with Carribean vibes, with three energetic dancers alongside her and a live band. She performed her tracks “Control” and “Warm It Up” before ending with a cover of Lauryn Hill’s classic “Can’t Take My Eyes Off Of You.”

Next up was Nigerian rapper Akinyemi, who had incredible energy and stage presence. He kicked his set off with two fast, lyrical freestyles before calling on the crowd to help him perform his tracks “Dream On” and “On The Prowl,” which feature call-and-response type hooks. He had an old school feel, which resonated well with the New York audience.

The next performer, and the standout for me, was Gemaine from Compton, California. He utilized a live band, and possessed a set of vocals that had me shocked he wasn’t more known quite yet. He kicked his set off with a moving cover of Ginuwine’s “So Anxious” before telling us a story about his experiences with infidelity. That led into his songs “What’s Going On” and “Tonight” before he closed with “Wait On Me.” His set went a bit longer than anyone else’s, but it was more than welcomed by the crowd, who somehow had his lyrics memorized by the time he’d finished.

Philadelphia’s own Bri Steves, signed to Atlantic, came to the stage next. She had an awesome flow, stage presence, and even decided to jump into the crowd to perform. Her song “Jealousy” was produced by Hitmaka, formerly known as Yung Berg. She also performed her song “Miami” which was written….you guessed it, in Miami. The most exciting part was to see her take Jon B’s famous “They Don’t Know” chorus and make it her own, also showing off her vocals.

Last but not least was 070 from New Jersey. 070 is signed to Def Jam under the GOOD label, and had placements on both DAYTONA and ye. 070 definitely had a lot of energy, performing track “Bullsh*t” along with a few others. Each member of the crew got a chance to shine, making it very clear why Kanye West and Pusha T tapped them to be on their projects.

It’s great to see up and coming talent live, not for the sake of claiming I discovered them first, but to see the future of music. Check out the artists’ Instagram pages, and be on the lookout for what’s next from these up and comers.

Juanialys

@juanialys

Akinyemi

@akinyeminyc

Gemaine

@justgemaine

Bri Steves

@bristeves

070

@ralphyriver

@treee_safari

@070bhee

@iamhackley_

@mynameismalick

@markjeanphilippe

@070beheard