Diamonds in the Rough

Diamonds in the Rough

Those Behind Rap's Biggest & Brightest Jewelry

Diamonds in the Rough

Those Behind Rap's Biggest & Brightest Jewelry

With evolving personalities in the rap industry trails the inevitable evolution of the game as a whole. Although the message from generation to generation has generally remained consistent, the level of fame which encompasses emerging artists is of unimaginable magnitude. This is obviously due in part to the multitude of modern ways in which music is streamed, enjoyed, and consumed overall, but also to a new attitude intrinsic within successful rap moguls. This attitude embraces what current rap stars are striving for -- a diversified portfolio. With new outlets of expression for a new wave of trendsetters comes more profit than most know what to do with. Rappers are now at the forefront of, essentially, everything worthwhile. This includes music (obviously), movies, television, food, and everything else that includes a producer-consumer relationship. In other words, the hype is real.

As previously stated, this array of avenues in which rappers are free to express themselves is almost enough to keep these individuals relevant -- even without the music! A hot “side hustle” for superstars is within the fashion industry. Oftentimes, rappers serve as marketers for the most recognized products in the world. But above all markets sits the undisputed, saturated market of jewelry. It’s almost as if in order to participate in the rap industry at all, one must “floss” their iciest diamonds and shiniest gold. With that being said, I’m going to take a minute to elaborate on those who monopolize the hip-hop jewelry scene, and provide the biggest names in music their most prized possessions – Elliot Avianne and Ben Baller.

*Cue Offset* “Elliot got me rocky!”

Elliot Avianne is an associate of Avianne and Co., a jewelry store in New York City’s diamond district and regarded as the largest jewelry store in its respective city. Avianne serves as the personal jeweler for some of the biggest names of this decade – Migos, Young Thug, and 21 Savage, to name a few. Below are some of the pieces that Avianne has crafted, some going for six figures:

Lethal Weapon / Chain @trippieredd Sturdy 🙄👑💎 #ShouldaWentToElliot

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Ask @travisscott Where You Shoulda Went.. 👑💎

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Just A Iced Out Reminder Of The Bando @offsetyrn #ShouldaWentToElliot 👑💎

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Despite his announced retirement from the jewelry trade in late 2016, Ben Baller has stepped out of retirement to make pieces for names like Lil Uzi Vert and ASAP Ferg. Baller sits in the upper echelon when it comes to famous jewelers, so it’s no surprise that he requires big bucks to even consider making a piece. Some other notable names that baller has served include Drake and Tyler the Creator. Here are some of his highlighted pieces:




It’s undeniable that the work of the above jewelers comprise some of the most lavish treasures of all time. But other, smaller names like Greg “Mr. Flawless” Yuna and King Ice also experience their fair share of customers, dishing out some jaw-dropping pieces as well. To reiterate, rap stars LITERALLY have more money than they know what to do with, so the acquisition of such precious pieces entails mere pocket change for them. The beauty in the possession lies less in the physical appearance, though, and more so within the story behind it all. For the owners, the piece represents struggle and perseverance, so the physical token becomes all the more worthwhile.