Drake's "God's Plan"
Drake's "God's Plan"
After hearing “God’s Plan” when it dropped on the night of January 19th, I had an idea of what OVO head huncho Drake was going to do with the video. So when I heard he was filming at the University of Miami (shoutout my homie Sebastian who got a cameo), my mind began to wander. More information came out about it, like the scholarship he gave a student and money he donated to the school despite having no connection other than enjoying the city it is located in. I really don’t think anyone expected what we got on February 16th when it dropped.
The budget for “God’s Plan” was just under a million dollars and Drake gave it ALL away. This is nothing out of the ordinary, true; celebrities do philanthropy all the time. However it’s not often they dedicate an entire music video to it. The 6 God could’ve gone in many different directions with this video, given this song has broken so many streaming records already. Instead he chose to give back to the people who support his career. Whether it was covering the expenses of those in a grocery store, buying someone a car, surprising his fans at Florida high schools, and emphasizing the importance of taking care of one’s mother, Drake silenced everyone who claims he has done nothing with his platform to help anyone but himself. The timing couldn’t have been better also with the tragic School shooting in Florida.
Now it’s easy to flip the narrative and say he did this for publicity for himself, and many on social media are saying that. However, just as many were moved to tears and acknowledged that even if it they weren’t a fan of his music, giving away nearly a million dollars to complete strangers was an incredible feat. He followed up the video with a challenge on Instagram for people to do a random act of kindness for someone they don’t know, whether big or small. What does this all mean?
This video confirmed for me what I already know. Aubrey Graham is a good guy who loves people. He’s been forced into a corner and had to play the villain in his career due to haters, but it’s all out of self defense. Drake put words to action in this video. He’s not on the frontlines fighting the ongoing Black Lives Matter fight, or making speeches in the political sphere, but he found his own personal way to impact the lives of others beyond his music. I watched the video proud and I hope other artists did too. I hope more artists find their own individual ways to use their platforms to give back, as many already do but not enough. We can’t change the world in one day, but we can take small steps toward it and create a ripple effect by doing one, or nearly a million, nice things. Thanks for the encouragement, Drizzy.