In My Feelings Video Review

In My Feelings Video Review

Whatever records there are left for Drake to break, this video along with the successful song and album will do it

In My Feelings Video Review

Whatever records there are left for Drake to break, this video along with the successful song and album will do it

Well, now we know why LaLa was seen at dinner with Drake in New Orleans. Every messy bone in my body wanted to unleash a slew of tweets aimed at her estranged husband, Carmelo Anthony, but something told me not to. Shoutout to instincts. We’ll get to all of this though.

We are now a month removed from the release of the 6 God’s double album Scorpion, and it’s no secret what the biggest tracks are: “Nonstop” and “In My Feelings.” The Tay Keith-produced “Nonstop” got its video last Friday (July 27th), directed by Theo Skudra. It features Drizzy having a ball in London, sipping tea, sporting a durag, and partying with Quavo and French Montana. This video, however, was just the warmup for “In My Feelings.”

The New Orleans bounce track was produced by TrapMoneyBenny & BlaqNMild, who previously worked on the smash single “Nice For What.” The track features vocals from Lil Wayne, Magnolia Shorty, the up and coming female rap trio City Girls, and a catchy hook where Champagne Papi repeatedly asks each member of the group if they love him. However, the biggest thing about the track arguably has nothing to do with anything I just mentioned.

Popular Instagram personality Shiggy uploaded a video of himself dancing creatively to “In My Feelings” the day after Scorpion was released. The hilarious New Yorker had done dance videos like this before, namely to French Montana’s “Unforgettable,” but this video quickly took off. The days following we would see Odell Beckham, DJ Khaled (though he admits he’s more so doing the Nae Nae and Shoot), several other celebrities, and millions of fans try their hands at the dance. Singer Ciara and Will Smith were standouts, doing the Shiggy in Cape Town, South Africa for her honeymoon and on top of a bridge in Budapest respectively.

Fans were calling for Drake to pay Shiggy or give him some form of recognition for the #1 record, and Drake obliged by flying him out to Hollywood to hang out. It was all over their social media, so naturally fans took it a step further saying Shiggy deserved to be in the video. On the night of August 2nd, fans got their wish in the form of yet another Karena Evans production. She has been responsible for every video Drake has released this year, with the exception of “Nonstop.”

The video opens with Drake, wearing a grill, pulling up to Keke’s house. He throws a rock at her window, and out comes Keke — played by LaLa. Drake tries to win her affection, and tells her how good she looks in a pretty shaky Southern accent before beloved television mom Phylicia Rashad shows up. The Cosby Show star, who plays Keke’s mother, comes out and tells him to leave the premises. He comes back, gets a few more words in, and she comes out once again to make her point clear. “I want you to leave, and don’t forget to go when you leave.” Such amazing sass from that queen, I stan.

“I want you to leave, and don’t forget to go when you leave.”

I felt a special connection to this video, being currently in New Orleans. Once again, Drake showcased the splendor of another major city. There’s a special energy to New Orleans and its inhabitants, being a place with such a heavy music influence. There’s a filter put on the video was well to give it that classic film feeling. The video features a live band walking through the French Quarter, beautiful women dancing on Bourbon Street, and the Shiggy dance galore. Shiggster pops up on a trolley, doing the dance himself and catching an aggressive twerk.

It’s a very fun and colorful video that feels very much like a celebration of the song’s success and the place that influenced the song. It closes just as hilariously as it opens, with Drake waking up abruptly in his trailer saying he dreamt the entire thing, including making the song and Shiggy’s dance going viral. Shiggy soon enters the trailer, acting as the director for a video Drake is shooting, and asks if Drake is ready to come out. They engage in an awkward staredown before Drake requests some more time to get himself together and Shiggy hilariously lingers, reminding him he has ten minutes. The video closes with original clips of Shiggy, celebrities, children, and even a few animals doing the dance. Yeah, animals. Drake’s fanbase is diverse.

Whatever records there are left for Drake to break, this video along with the successful song and album will do it. A big shoutout to Shiggy for keeping our Instagram feeds funny, and for really making it big with this dance. A big shoutout to Drake for showing him love, and not just capitalizing off of the viral video. This is a huge moment for the culture.