SXSW Stories: Mike Chehade

SXSW Stories: Mike Chehade
SXSW Stories series is a series done where we interview individuals who experienced SXSW 2018. This interview is with an industry vet who shared some wisdom: Mike Chehade
SXSW Stories: Mike Chehade
SXSW Stories series is a series done where we interview individuals who experienced SXSW 2018. This interview is with an industry vet who shared some wisdom: Mike Chehade
Michael Chehadé is currently the Director of A&R and Creative Director with the Adler Music Group. Previously, he managed radio/ TV personality DJ Skee as well as Dash Radio. Chehadé was also a producer at Skee TV, which aired on Mark Cuban’s AXS.TV and Fuse. Additionally, Michael is a known tastemaker, championing and promoting many of your favorite artists before the general public becomes aware of their music. Life has brought him a number of ups and downs, but his faith has been his driving force is navigating the bumpy roads. Mike’s an extremely passionate person, and it shines through in every conversation, including this interview.
Interviewer: Mustafa Abubaker
How are you?

Good, bro

How has SXSW been for you?

Man, you know, I’m from Texas. This is a good time of the year to really get out here and network so you’ll find myself in places like this.

Favorite moment from this year’s SXSW?

This year would be, honestly, getting to spend everyday side by side walking around with Blame the Label, Amir Abbassy. He introduced me to John Monopoly, Kanye’s first manager. The legend. Google him, look him up. That was a huge moment for me, bro.

What about from years past?

Watching Kendrick perform in a super small venue a few years ago. This was right when he was taking off. GKMC had just came out – or it was about to come out. Watching Dot perform in a smaller venue that was more intimate.

What would you change about SXSW?

I wouldn’t change anything about SXSW but I would change the way that some of these artists that used to go to SXSW that were smaller who are now bigger superstars and their managers – the way they talk about SXSW now. Some people say it’s washed, some people say it’s over, it’s too corporate. I beg to differ, man. It’s still as beautiful as it’s always been. It’s a place to discover new artists, young artists, and see real talent and meet people face to face. There’s no place on earth like SXSW.

What are you looking forward to in music this year?

I’m looking forward to EarthGang releasing Mirrorland, their album, and J.I.D releasing his next few projects. He’s got a Gangsta Grillz coming up that he’s about to release with Drama. I’m just ready to see the whole Spillage Village take off, man. I got love for that whole camp so that’s what I’m looking forward to.