Run the Jewels 3
Hip-hop is a genre that has increasingly become more focused on promoting the personality of the artist rather than what is being said lyrically. Atlanta rapper Killer Mike and New York producer/rapper El-P, known collectively as “Run The Jewels” have consistently bucked the trend. Rather than focusing on keeping up with other artists and following the wave of the genre, Run the Jewels have consistently given fans unique, thought-provoking bars as seen on their two previous releases, Run the Jewels and Run the Jewels 2. Both albums have been lauded for their lyrical creativity and conscious effort to inform listeners of real problems that we face in this ever-changing world. On Christmas Day, the group preemptively released their long awaited third project, Run the Jewels 3, to the world. This latest project has been given universal acclaim by critics, scoring an 88/100 on Metacritic and peaking at #8 on Billboard’s rap and hip-hop charts.
Run the Jewels 3 takes us into the mind of both El-P and Killer Mike as they, along with the rest of the country, try to dissect the recent events. Whether it be the 2016 election, police brutality, the ever-growing gap between the rich and the poor or the fear of what’s coming tomorrow, both artists tackle these issues through their music as well as looking inward at their own journey of how they got where they are now.
As new as Run the Jewels is, both Killer Mike and EL-P are not new to the genre. Killer Mike came into the mainstream in the late 90s most commonly associated with legendary rap group, OutKast. He was featured on many tracks with the Atlanta duo, most notably the Grammy award winning hit, “The Whole World”. Since then, Killer Mike has enjoyed a successful solo career, most recently with the 2012 release of R.A.P Music which was widely regarded as one of the best releases in the genre that year. Coincidentally, EL-P produced the entirety of R.A.P Music, as well as countless other underground hip-hop projects over the past 20 years. And of course, he most recently produced all of Run the Jewels 3.
EL-P’s exceptional production skills reveal themselves throughout the album, with both artists giving us line after line of brilliance, many of which draw on real life-experiences. The dearth of relatable content in hip-hop is seemingly at an all time high, but the duo has blessed fans of the genre with a breath of fresh air. What makes this album so rare is that it’s message is truly universal; it does not matter what color your skin is or where you come from, you can relate to it. Few of us are able to drive foreign cars, spend 50 grand at the club and not give a damn about the plights of people around us. you Run the Jewels 3 is a much needed dose of reality in a genre that is desperately lacking in it.
Run the Jewels 3 is available for download (for free) here.
Run The Jewels world tour dates can be found here. https://runthejewels.com/tour/