Blue Chips 7000 and Beyond: The Legend That Is Action Bronson
No, he isn’t a washed up 80’s movie star. He is the Queens rapper and chef-extraordinaire Action Bronson, and he is quickly becoming one of the most recognizable artists in the world. Over the span of four years, Action Bronson has become a major part of the New York hip-hop scene. His meteoric rise has come through the success of multiple mixtapes and albums along with a burgeoning television presence.
Blue Chips 7000 is the second album released by Bronson, coming two years after his incredibly successful debut album, Mr. Wonderful , which was seasoned with hits such as “Baby Blue,” featuring Chance the Rapper, the wild and wavy “Actin’ Crazy” and the ultimate coming-of-age story that is “Easy Rider.” Something that has drawn myself and many others to Bronson is that he offers a catalogue of music that gives a great deal of insight into ideas that most rappers don’t necessarily touch on. His tracks often consist of retro-sports references, exotic food and outlandish encounters with women. All of this is tied together with unique flow and classic soulful beats produced by Harry Fraud and The Alchemist.
This project is more than just a collection of randomly assorted tracks. It’s an inside look into the world of an artist who has achieved massive fame by taking what makes him unique and capitalizing on it through different outlets. The album is layered with features as well known as Rick Ross to lesser known but frequent collaborators such as Mayhem Lauren and Big Body Bes. Blue Chips 7000 is the perfect album to play when you just want to lay back and listen to smooth, lyrical and soulful raps. The Queens MC has once again shown his unique ability to exude his passion and diversity into a full album. To anyone who hasn’t experienced an Action Bronson project before, be prepared to be hit with a slew of bars that truly embody the multi-cultural background of Queens.
The heavyweight lyricist has blossomed into not only a renowned artist but as the star of two highly successful television shows. “Fuck, That’s Delicious” follows the antics of Bronson and the aforementioned Big Body Bes as they travel the world smoking marijuana and eating exotic foreign cuisines. His other show which airs on HBO, “Traveling the Stars: Action Bronson and Friends Watch ‘Ancient Aliens’” is centered around Bronson and guests once again consuming an absurd amount of marijuana and watching the cult classic television show, “Ancient Aliens.”
There are few rappers who have as unique of a sound as Action Bronson. The only phrase I have found to describe his music and in particular, Blue Chips 7000 is: “Fuck, That’s Delicious.”
Favorite Tracks: TANK ft Big Body Bes, The Chairman’s Intent, Chop Chop Chop